Take a look at the site Telltale mysteriously put up some months ago, guys!
See anything fishy?
How about taking the initials of the shop, and then the initials of "The Future".
It pretty much reads "BTTF is coming!" or "Back to the Future is coming" or "Bobs Toys The Future is coming!"
Weather this was intentional or not, it's absolute genius and I believe I was indeed the first one to spot this in the stream I broadcast just now!
So, please. Cookie?
Oh, and thanks to internettakias1 for randomly sending me the link to the site in the chat.