I just got thinking about this when i read the thread Sergei started and Emily said that the game is cheap.
Actually 6*$9=$54 which is more than the price of a average game here. Buying each episode only makes sense for those who aren't sure about game or if you can't afford the game at once.
It only looks cheap if you buy the whole season at once which makes $35. But then you still don't have a CD with the whole game on it, so you have to add the shipping costs to this sum which makes maybe another $10 (what are shipping costs to europe?) which gives $45 (or $64 altough i don't know if it will be possible at all) which would be a avergage price for a game here.
Without this you still won't have a CD, a booklet, only some files on your harddisk. Doesn't look cheap to me and weren't we once told by almost all game studios that as soon as their chunk of the cake is getting bigger they also would lower the prices?
Well, looking at the numbers i don't see this happening...
And beside of this TTG has the advantage of more than one distribution channel. GameTap Deal/Sales, TTG online sales (with all the benefits like lying much longer on the shelf), later on traditional reseller once the cd is ready? With some further investment the console versions.
Looks like a cash cow to me if you have a game which is doing well.
I don't grudge them their success but "cheap" actually looks different to me.