Emily asked a while back how to promote these games (before we knew what they were).
So, what forums are you on and where are you helping spread the word?
I'm commenting at mixnmojo.
Also I have a thread in the games forum at Theforce.net.
Plus was allowed to have a thread in the Community forum there too.
Also a quick comment at wiiwareworld / nintendolife.
And I'll email some of the guys I used to play LEC games with as a teenager, plus do some promotion on Facebook.