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LucasArts Declares Dedication to Innovation

posted by IronCladChicken on - last edited - Viewed by 608 users

Ripping pretty much wholesale from the IGN Article of the same name

'LucasArts had seen a lot of success establishing new IPs in the 90s, but as of late the company has sort of "lost it." In particular, he wants his company to be known for more than just Star Wars and Indiana Jones. These are very profitable franchises, though, so moving forward, its priorities will be Star Wars, Indiana Jones, and new IPs.'

Can anyone else say opportunistic business move?

Is is me, or since the release & success of the Will has 'innovative' become to the video game industry the kind of buzzword that 'Green' & 'environmentally friendly' are to, well, pretty much every other consumer facing business at the moment?

:D

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