All right, Back to the Future is a big license. (Well, maybe "big" isn't the right word, since this game will be the first new BttF thing in, what, 17 years? But everybody's heard of BttF, and it's definitely bigger than every license Telltale's dealt with before.) As the game draws closer to release, you can expect it to get a lot of attention from people previously unfamiliar with Telltale (I've heard a good bit of discussion on other boards already).
This isn't an inherently bad thing, of course. (How can more people being exposed to Telltale possibly be bad?) At the same time, though, we may have to deal with a lot of people expecting a new BttF game to be Grand Theft Auto: Hill Valley and saying stuff like "A point and click adventure? That's lame!"
Do you think that, closer to the game's release, we should make a sort of Telltale FAQ to give any newcomers the might register a quick rundown of what the company's about? We already have a FAQ specifically for this game, and that's great, but I'm wondering if it won't be enough.