How do you think Telltale can reach out to King's Quest fans, and to the community as a whole? I've thought of a few possibilities, and I want to see what everyone else thinks of them, as well as anything an
1. Actually Communicate through your existing channels
This one is really important, I think, and so far I personally think there has been a major vacuum where this should be. This company has a Blog, a newsletter, a forum, and Facebook/Twitter accounts. They have a means through which they can communicate to the existing fanbase, and so far it has been mostly radio silence. Even if you are holding back information for a big announcement, a mere presence shown by maybe taking ten minutes out of your day to make a few posts would go a long way.
2. Cut the Bullshit
Specifically, the marketing-speak.
We have very little in terms of information about this project, and what we have gotten so far is laden with marketing speak and terminology that comes off like it could mean something very, very bad for fans of this franchise. It makes a person wonder if the reason the company isn't saying anything is because they can't say anything without it coming out badly. So, when you do go ahead and say something, run it through the filter of human experience rather than a series of robotic drones who calculate the offensiveness of key words and feel they've created an algorithm for saying things by saying nothing(known to some as "The Marketing Department"). Marketing-speak can be detected immediately and comes off as less than genuine at best.
Are you including deaths in the game?
Who is the target audience?
What is your puzzle design philosophy?
How are you approaching this project?
Do you feel that you need to change a lot about the company's usual work habits to fit this franchise? What are you changing and why?
Is this going to be a reboot, a sequel without a number, or a numbered sequel?
These are simple questions and simple bits of trivia that could be delivered through any of the existing channels. Or perhaps you can join discussions about King's Quest as a fan of King's Quest. I mean, you are a fan of King's Quest, aren't you?
3. Reach out to Sierra employees
Involvement by people who worked for Sierra would be great. The more involvement, the better. At least CONTACT Roberta Williams to see if she wants to, for example, chat about King's Quest or look over your early design documents, even for just an hour. Check with as many franchise heads as you can muster. Make their involvement publicly known in a transparent fashion. "Off to have lunch with Roberta Williams" on the Telltale Twitter feed would be nice to see.
4. Reach out to the fan groups
The fan groups have been keeping this series alive. They have access to a wider King's Quest base, and they understand the franchise. Give them an interview(because they know what to ask!), ask them what they think is important, and reach out to these groups in any other way you can.
5. Show us stuff
Anything at all fits in this. Blurry cameraphone pictures of the concept artists' desk. A work schedule. Pieces of early design documents. What you had for lunch the day development started. Anything. This fits into the "an unimportant presence is better than no presence at all" rule. Show the fans anything, and let them speculate. It doesn't have to be super important or the best quality, just show the fans something.
6. Community Events
This is something that Nikki was able to do in a simple and effective way at a fairly low cost. Telltale Tuesdays and the like showed(or at least gave the impression) that the company was actively interested in engaging the community in an active way. Community events are not something that is difficult to organize, and if you're hiring someone for marketing and don't have them working in a way that can be noticed, you're doing it wrong.
Well, that's all I have on my mind right now. What does everyone think? Anyone else have more suggestions?