Based on the fact that they apparently already have a story and all, it seems more like they're planning on making it a series unless it's a total commercial failure.
Which isn't exactly the same thing.
I'm sure they'll do every one of their pilots with the intention of making a series out of it. Unfortunately some might just not work, and then it's better for them to lose the money and time invested in a self-contained episode than a whole season.
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