Since you ask, it's not
a connection, actually. It is a correlation. Correlation does not necessarily imply causation. (Google the phrase "cum hoc, ergo propter hoc," if you want to learn more about the formal logic of this fallacy.) In this case, companies making money off of dead celebrities isn't at all specific to the year 2009 -- it's a well-worn truism that goes back many decades. A "universal truth," if you will. So in the context of Stan's dialogue, there is no need
to appeal to specific years and/or celebrities. It would be like me making a general joke about corrupt politicians, and you assuming
that I was referring to Rod Blagojevich. Sure ... MAYBE I was thinking of Blago when I made the joke ... but I didn't need
to have been. You would require evidence
to make a claim that was that specific.
I don't mean the tone of this to be hectoring or rude. You're enthusiastic about these games, and in participating in the community, and that's great! I'm also guessing (this is just a guess) that you're young -- perhaps in your teens? Either that, or you've carried into adulthood that youthful spirit that constantly seeks connections as you process and organize information. In any case, seeking connections is terrific; just remember that it's easy to get carried away ... and trust me, I know whereof I speak!