Originally Posted by Jake
Logistically it's very hard, because the console storefronts are operated by competing businesses. Its like asking one of two competing local shops to give you their products for free because you purchased something from their competior.
I would say use PS3 Steamworks to offer content on both PC and Steam.
Except the technology's still only spanky new and i'm sure it's highly tweaked to only suit Portal 2 for the time being let alone third part apps.
And of course that'd be encouraging people away from your own store where you make that extra 30% or whatever cut Steam takes and opens up direct communications between you and the customer
Clearly this is an excellent idea and must be implemented posthaste. On the plus side I think it would be super-duper cooley cool cool-aid, and i'd love you all for being stand-up guys and gals