HRGGHHHHHHH SPOILERS!!!!!!!!! (you should say that when posting these threads, even though I played through it twice! Still, some people haven't)
As for the whole Max thing, I can only imagine it being used in Season 4 two ways:
- A silly little gag or joke referenced somewhere, not really all that important to the story.
-Or a major plot point involved through-out the season's story. (Though I can't really imagine it being the MAIN focus of a [hopefully to be] Season 4.
Sometimes smaller text that you can't read is better.