I think it's pretty clear that this game has to be marketed at Bone fans. Whatever country the book is sold in, the game has to follow. If the there is no big distributer to back them up, and the nets the only way to get it, then so be it. Every last bone fan has to be told about it. Where you find Bone you must find a advert for Telltale. After that is when they aim for the general adventure gaming community, and the schools.