Originally Posted by Rather Dashing
...am I the only one who has no idea what this is actually saying?
It's very obvious. He's saying that the Back to the Future game is one ginormous money making scheme designed to get as many people into Telltale's games as possible by exploiting a very popular franchise and its many fans, quite a few of whom might not be gamers at all.
In other words he's suggesting that Telltale is pulling the wool over everyone's eyes. Personally I don't believe that, but to each their own.