Mass Effect showed how hard it is to develop a story-driven game with that much player choice - unless you're willing to come up with nine or ten good stories instead of just one, that is. Unfortunately, Bioware had an ending they wanted to use and had to funnel everyone's different, varied storylines together to fit that one outcome.
The Walking Dead does seem to have a very central story that will play out, so I expect the same thing to happen in the end. But it's still nice to have some variety in how it happens.
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