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I can't imagine anyone on Telltale's management saying they didn't expect Sam & Max to sell well. )
Those ads are great, aren't they? I'm seeing them everywhere. There are print ads running in a lot of magazines right now, too.
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Yeah, I have been taken aback at how aggressive Telltale is marketing Sam and Max. Didn't really expect that out of a company one thinks of as the tiny, stubborn guys who refuse to give up on graphic adventure games.
I'm very positive that most who loved Sam and Max back in its day will be compelled to buy the game... it seems that if you have any interest in videogames, you'll find out about Sam and Max sooner or later. Combine that with the positive press....
The only real question is how many new gamers will give Sam and Max a try. That will make the difference between Sam and Max earning the dreaded "critic's darling" label, and being a genuine sleeper hit.