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I figure LucasArts wouldn't even need to worry themselves over publishing the old IPs. Their only job would be take money from Telltale for using its licenses. And perhaps put some info on their website and talk to gaming publications and websites about how wonderful LucasArts thinks they are for doing this and how it was all their idea.
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Quite right, though as we've seen with the LEGO Star Wars publisher shift (Eidos for 1st game, LucasArts for next one), LucasArts don't like to let hugely profitible games based on its licenses get published by other companies.
But yes, all LucasArts needs to do is rent out the license, collect their royalties, and maybe do a little joint promotion.