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TANGIBLE REWARDS, like MONEY or a suitable substitute.
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1. So how much money do you make with your web comic?
[ ] a lot (go to question 2)
[ ] hardly anything at all (go to question 3)
2. Tell me your secret. (end of questionnaire)
3. Then why bother?
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Answer to question 2:
My webcomic serves as a continuously updated online portfolio of my work, and an example of what I think is funny. As such, I get a lot of work via my webcomic which makes me money.
No, I'm not making money off the actual comic now, but I'm in it for the long haul. I'm on 236 comics, and I know I've still got a LOOOOOOOOONG way to go. It is intensely personal and very much MY OWN UNIQUE product. I have blind hope that it'll one day support me. When working in a team, it's hard to make EVERYONE feel as though without them, the project would dissolve, and so money is a BIG contributing factor to continuing. (or, I have yet to find someone who is willing to undertake someone else's project for a period of longer than 6 months with no financial reward where you're depending on others to do their part to support the project).
To the CREDIT of fangames, I showed a little MAX animation I did for FLINTLOCKED (the first uber-ambitious fangame started a while ago) to UNESCO, and they let me get involved in a 5-week free animation training course, so it all adds up eventually...
I wish you luck in convincing people to get involved. I guess it IS possible, really, everyone involved can show prospective clients a project they've been involved in, so I guess you get out what you put in.