I wouldn't include shipping into a price evaluation--buy a regular-priced game here ($45-$49) and it also includes shipping cost (total $55-$59). And if you want to factor in whatever is making it a "cash cow," shipping costs do not factor into profit margins. A $2 CD will still cost the same money to ship as would a $70 CD.
The main knock on episodic gaming has been that the total price of all episodes game ends up costing more than the price of an average game. The Season Price offer has thrown that argument out the window, so it is cheap compared to Half-Life episodes that cost $20 each (3 episodes are less than a full game, yet cost more at $60). It's true you could buy them 6 * $9, but that upgrade offer is still there so anybody who buys them each individually would kind of be foolish not to go for the season deal once they've bought 4 episodes individually (4 * 9 = $36). So most people end up either playing 1-3 episode for $9 each or six episodes for $35 (which translates to $5.83 per episode). A lot of people like to compare prices when judging value, so things are cheap/expensive if they can get a lot more/less for the same price. In America, $5.83 is about 2 gallons of gas, a meal at McDonald's, and cheaper than a movie ticket. It's a subjective call on whether you think that is cheap or expensive.
I actually am of the mindset that the Gametap deal allows Telltale to sell at the lower, more palatable price--look at the initial pricing for the Bone episodes and Texas Hold Em, the games that Telltale made without a co-publisher giving them funding--Bone was initially priced at $20 an episode (later $12.99) and you still have to pay $5 more for the CD versions (shipping also extra). Texas Hold Em costs $12.99 as well. In comparison, Sam and Max appears cheap to my eyes.
Though I do agree (and feel) that they're probably making lots of money.
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Edit:
On rereading my post, my reactions are this: Wow, that's a very rambly post--I guess it's late... I hope nobody insults the sentences that run on and on in my second paragraph...
Last edited by numble; 02/18/2007 at 12:31 am.
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