I think most all the franchises knew of each other to some degree. The Chaps wrote a lot of Strong Bad's dialog (like they did on SBCG4AP), and Jerry's feedback on Tycho was mostly making it even dirtier and weirder than we had it, but by and large the biggest feedback we got was that we were doing it right with the dialog, which was a huge relief!
As for the in-jokes behind the dialog, we talked about Paws Hogg: Poker Pro, and the Morale Moose, both of whom were fictional unlockable characters one of the programmers made up, based on weird shit floating around the office (we briefly came into the possession of a full size taxedermied moose, which was too big to fit up the stairs or the elevator, so he lived under the tree outside the office for a day, until someone picked him up off of our Craigslist ad, for instance).
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