I've answered this in greater detail in other threads, but I will say that while we understand many of the issues people have with copy protection, we have seen value in protecting our games. Maybe more importantly, if its a given that our games will have some sort of protection, we try to be real people about it. Telltale's games don't have any practical install limit -- you can play the game at home, on your PC at work when nobody's looking, on your laptop, your media center PC, etc, and nothing in the games will yell at you. To unlock the games all you have to do is login with your forum username and password and it will activate for you. (If that doesn't work, you can look up your serial number and enter it manually. If
that doesn't work, against all odds, you can write in to support or submit a hardware-keyed number to the activation system, to give you a manual override code... but these things happen next to never, and are just safeguards in case people run in to trouble.)
Maybe unlike other game companies (I wouldn't know -- I've only worked at this one), Telltale is filled with people who are here because we believe in the products we make -- most of us would probably be playing them instead of making them if we weren't working here already -- so making sure the games stay accessible and in the hands of the customers who support us, even if the company were to somehow go away, is important to us. We keep our back catalog online, and even though we have shifted user account systems, activation systems, and store backends a few times, it's always been a priority to make sure that even the guys who bought Telltale Texas Hold'Em in the first few months of our existence can still access their games.
Fortunately for everyone involved, if tragedy struck and Telltale disappeared (unlikely!), the same people who have made sure to keep that a priority for our customers would still continue to exist as living human beings, walking the Earth. We're not an office of robots who will power off and officially disappear. We'll probably still know each other even! Keeping the games around for the people who have bought them is something very important to everyone