I think part of the disconnect here is based on why players choose to play narrative-based games. For me, "choice matters" is a highly subjective term -- choosing dialogue option A over option B, for example, may not necessarily change the story in any tangible way, but it's still a choice that I made. I play these games for the same reason I watch movies: to get immersed and lost in a fictional world, which allows me to take a break from reality. Regardless of what changes based on my decisions, they're still decisions that I make, ones that shape my version of Lee Everett. Each time I click a dialogue option, I carefully think about whether it's not what my Lee would say, based on the events that have occurred before that dialogue option even came up.
I guess some could argue that's just the illusion of choice, but the vast majority of the decisions I've made in this game have had gravity to them. They've been personally important to me. If that changes the ending in episode five or shapes episode four in some substantial way, that's awesome. If it doesn't, it doesn't, but at least I was still immersed in the narrative -- which isn't something that happens often with present-day games. And at least at the end of the day, in my own head, I'll still get to craft my own Lee Everett. Regardless of what changes and what doesn't, personal choice *does* matter to me.
That said, it really isn't fair to say that choices don't matter until we've seen episodes four and five. No one here can predict the future. Be that as it may, I never got the impression from Telltale's advertising that the game would markedly change based on your decisions -- just that it would adapt. I've played through all three episodes multiple times, and though I get the same overall plotting, I still have a fairly different gaming experience.
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