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Old 12/29/2012, 08:47 am   #61
Darth Marsden  Community Moderator
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Originally Posted by flesk View Post
I think you mean this thread.
Yes. Yes I did. Thanks.

Yeah, if we could keep the religious stuff in that thread rather than here, I'd appreciate it guys.
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Originally Posted by dustpuffs View Post
Something new that I find confusing: Why do they take a product that's perfectly great, and sells well, and change it up and call it " new" or "new and improved"? They did this with Coca Cola ages ago, and that sucked until they changed it back. Then my fabric softener got changed a couple of years ago, and that pissed me off, because my laundry doesn't smell the same as it always has. Why?
As RetroVortex said, one reason is to keep interest in the brand.

Another has to do with improvements in the formulae/recipe. When you hear about companies spending millions of R&D, it's not a complete lie. They are looking to make better products, and so when they come up with a better one, they'll often replace the old one with it. Hence 'new and improved'.

Like you say, it doesn't always work out, especially with consumables, in which case they'll generally go back to the old recipe and possibly relaunch the new one under a different name.
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