Telltale Announces Episodic Gaming Pricing Model

TELLTALE ANNOUNCES EPISODIC GAMING PRICING MODEL



New Wave in Digital Interactive Entertainment Carries a Price Tag of $12.99



SAN RAFAEL, CA, April 4, 2006 - Telltale, Inc., a rapidly growing digital
entertainment pioneer, today announced a new pricing model for its titles
that will accelerate growth for episodic digital entertainment. Effective
immediately, all episodes in the Bone series that sell through Telltale's
digital distribution channel will sell for $12.99, to align with current
models in other entertainment media.



"We will expand the audience for games enormously by setting a price that
competes directly with DVDs, music CDs, books and cable television," said
Dan Connors, CEO of Telltale, Inc. "The demand for downloadable episodic
content continues to grow, and Telltale is providing a steady stream of
rich, fully interactive digital experiences at the same price as
traditional media which lack the interactive dimension."



"Our team has been working on a number of fantastic improvements to the
Bone episodes over the past several months, including this new pricing
model," said Troy Molander, COO of Telltale, Inc. "We're creating a system
that makes it incredibly easy for audiences around the world to tune in
regularly for episodes of their favorite series at Telltale."



Telltale will release its second Bone episode, Bone: The Great Cow Race
later this month. The first release in the series, Bone: Out From
Boneville was released last Fall at a higher price point. As of today,
the company is lowering all episodes in the Bone series distributed
through its digital download channel to the new lower price of $12.99 each
in line with the new structure.



The Bone games are available from Telltale's website
bone.telltalegames.com, and other digital distribution partners.



About Bone Act 1: Out From Boneville - now available



Based on the popular graphic novels by Jeff Smith, Bone: Out From
Boneville introduces cousins Fone Bone, Smiley Bone and Phoney Bone as
their quest quickly begins. Through the desert, spooky canyons, lush
forest, and other exciting locales, the Bones attempt to reunite after
losing each other and discovering something is just not right in the world
around them. This exciting and fun episode is perfect for all ages, or at
least anyone with a sense of humor that likes games.



About Bone Act 2: The Great Cow Race - coming in April



The second Bone episode follows the continuing adventures of Fone Bone and
his cousins as they go to the Barrelhaven county fair on the eve of the
annual cow race. Phoney Bone is plotting to swindle the locals, while
Fone Bone attempts to prove himself and win the heart of the fair Thorn,
who has become infatuated with a rakish honey salesman. There are games,
trickery, exotic foodstuffs, a daring rescue... and rumblings of something
sinister in the offing. And, there's fun with cows.



About Bone



Jeff Smith's nine-volume Bone book series has sold over 1 million copies
worldwide, with translations in 15 languages. Bone accolades and awards
include both the prestigious 2005 Eisner Award and 2005 Harvey Award for
Best Graphic Album. Scholastic, the world's largest children's publisher,
began issuing the Bone books in color for the very first time in 2005.
Scholastic has established a bi-annual release schedule for its 9 volume
Bone series, with the fourth installment slated for a fall 2006 release.



About Telltale, Inc.



Telltale delivers Tales for Your Imagination - high caliber interactive
entertainment, which features engaging stories, strong characters, and
rich environments. A new era of interactive entertainment is emerging,
with customers expecting more from their investment in play time. Telltale
is developing and deploying cinematic quality animation and storytelling
technologies, to create entertaining and exciting interactive adventures,
which meet these new expectations.



Staffed with long time industry veterans, Telltale is currently creating
tales based on Jeff Smith's Bone series, Steve Purcell's Sam & Max
characters and television's popular CSI program in partnership with
Ubisoft. Telltale offers content development and custom publishing
services for license-holders interested in adapting their properties for
interactive delivery. Telltale has created innovative tools, designed
specifically for rapid development of high quality, space-efficient titles
for digital distribution. Telltale titles can be downloaded from its
website, powered by Digital River, as well as online partners such as
Yahoo! Games, Direct2Drive, Trymedia Systems, Boonty, and CNET. To learn
more about Telltale, please visit: www.telltalegames.com



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Contact:

pr@telltalegames.com

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