Launching today on WiiWare, "Strong Badia the Free" makes gaming history

Today's release establishes Strong Bad's Cool Game for Attractive People as the first ongoing episodic series on a connected console



SAN RAFAEL, CA, September 15, 2008 – The second Strong Bad episode is now available on WiiWare™ and PC, making Strong Bad's Cool Game for Attractive People the first episodic series to deliver regular, timely releases on a connected console. "Strong Badia the Free" comes one month after the series premiere, "Homestar Ruiner," which immediately jumped to the top of the North American WiiWare charts and remained at #1 on the Popular Titles list for four straight weeks.



This positive response to the interactive Strong Bad series indicates a shift in consumer preferences, with connected consoles and digital services like WiiWare poised to overtake television as a source of regularly-scheduled entertainment among mainstream audiences. The Strong Bad games play like interactive sitcoms; rather than simply sitting back and watching, players take an active role in the episodes, interacting with characters and making the story unfold. Side activities, Easter eggs, and unlockable bonuses make this an experience worth returning to long after the story ends—something that can't be said for an episode of television.



"The entertainment world is changing in ways that allow new types of entertainment to succeed in a very competitive market," says Telltale CEO Dan Connors. "WiiWare provides an excellent channel for unique series like Strong Bad's Cool Game for Attractive People to reach an audience that's hungry for high-quality interactive content."



The Strong Bad games, which are based on the web cartoons that have been running at HomestarRunner.com since 2000, have comedic appeal that extends beyond the original cartoons' fan base. Penned by Chuck Jordan, the lead writer on Telltale's award-winning Sam & Max series, "Strong Badia the Free" puts an irreverent spin on global politics when Strong Bad declares war on the tyrannical King of Town and secedes to form his own nation. Join Strong Bad on his trip across the fractured countryside, reuniting his compatriots and standing up for what's right as only a loudmouthed, destruction-prone, lucha libra wrestling mask wearing cartoon character can. The game's cutting humor and unapologetic satire offer a refreshing alternative to the political banter that currently dominates prime time.



In North America, "Strong Badia the Free" can be downloaded through the Wii Shop Channel for 1,000 Wii Points™, with availability in other territories to follow shortly. PC versions of the Strong Bad games and free demos are available at www.telltalegames.com/strongbad.




About Homestarrunner.com

Homestar Runner was conceived in 1996 by Mike Chapman and friend Craig Zobel as an idea for a weird kids' book they would only make a few photocopies of for friends. In 2000, Mike and brother Matt dusted off the idea and launched HomestarRunner.com, featuring the Flash-animated exploits of the characters. Since 2002, they have updated with new cartoons almost every week including the popular feature 'Strong Bad Email' in which fans get their emails answered by the cartoon's charming antagonist, Strong Bad. Mike and Matt write and animate the cartoons with Matt and Missy Palmer providing voices for the characters. The site has been featured and mentioned in the New York Times, Wired Magazine, Entertainment Weekly, Time, The Wall Street Journal, and, most importantly, two songs from the site were featured in the Guitar Hero series.


About Telltale, Inc.

Telltale is pioneering new forms of interactive entertainment, building upon strong foundations in both traditional and new media. Founded in 2004 by industry veterans with decades of experience, the company has quickly become the leading online episodic gaming publisher and developer, delivering award-winning interactive experiences that emphasize engaging stories, strong characters, and rich worlds. Telltale is establishing a regular, ongoing schedule of online episodic series, across all major gaming and entertainment platforms and channels.



Telltale's games include the award-winning Sam & Max episodic series; Strong Bad's Cool Game for Attractive People, the first episodic series for WiiWare based on the Homestarrunner.com Flash cartoons; and a new Wallace & Gromit game series coming soon. Telltale has also created games based on television's popular CSI program, in partnership with Ubisoft, and on Jeff Smith's epic Bone graphic novels. Telltale has built a robust digital distribution channel at www.telltalegames.com, and also publishes its games with select partners.


About Videlectrix

Since the beginning of organized time, or shortly thereafter, the 'Trix, as they are sometimes known, has been at all four fronts of the electronic video gaming industry, providing lo-res entertainment to parents and children alike. In the early years, The Big V, as they are othertimes known, got their start by typing numbers into calculators and then turning the calculators upside down to form words. In 2003, they partnered with Homestarrunner.com and released the arcade peasant-masher Trogdor! They've since followed up with hit after hit, including next-gen text adventure Peasant's Quest, side scrolling platformer Stinkoman 20X6, and the unforgettable Color Television Calibration Cartridge.



Contact:

Emily Morganti

Telltale, Inc.

415.258.1638 x501

pr@telltalegames.com

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