One Million Episodes of Telltale Games' The Walking Dead Sold In First Two Weeks

Critically-acclaimed title featuring
innovative tailored narrative design tops the charts on Xbox LIVE®
Arcade for Xbox 360®, PlayStation®Network, PC and MAC



SAN RAFAEL, Calif., May 17, 2012 -- Leading digital publisher Telltale
Games and Robert Kirkman, the Eisner Award-winning creator and writer
of The Walking
Dead for Skybound Entertainment and Image Comics, announced
today that their internally developed style="font-weight: bold; font-style: italic;">The Walking Dead
video game has sold over one million episodes across PC, Mac,
PlayStation®Network for the PlayStation®3 computer entertainment
system, and Xbox LIVE® Arcade for the Xbox 360® video game and
entertainment system from Microsoft.



The Walking Dead
is Telltale's fastest-selling game series to date, with the first
episode of five, titled 'A New Day'
topping the sales charts as the #1 best-selling title on Xbox LIVE
Arcade for two weeks straight, also securing a spot at the top of the
sales charts in its launch week on the Steam digital distribution
service as well as on PlayStation®Network. These sales milestones do
not yet include figures for the iOS version of style="font-weight: bold; font-style: italic;">The Walking Dead,
which Telltale is planning to launch later this summer.  The
upcoming second episode of the season, 'style="font-style: italic;">Starved for Help', is expected to
launch across PC, Mac, and consoles this June.



"Premiering style="font-weight: bold; font-style: italic;">The Walking Deadstyle="font-style: italic;"> game series to record numbers across so
many diverse platforms is a tremendous achievement that shows the value
of bringing strong storytelling and game play together," said
Dan Connors, CEO of Telltale Games, Inc.  "style="font-style: italic;">The tailored narrative design puts gamers
in control of their own story within the universe of style="font-weight: bold;">The Walking Dead in a way that
appeals equally to hardcore gamers and to more casual gamers who are
fans of the franchise.  The most exciting aspect of getting off to
such a great start is that this is just the beginning of the five
episode series. The Walking Dead
fans are going to experience some really great moments in the months
ahead that are uniquely influenced by the choices they make throughout
the season."



The first episode of style="font-weight: bold; font-style: italic;">The Walking Dead
has been met with high praise from gaming critics, receiving multiple
'Editors' Choice' awards from outlets including style="font-weight: bold;">IGN.com, style="font-weight: bold;">PC Gamer, and style="font-weight: bold;">Official Xbox Magazine, as well as a
'Gold Award' from PlayStation: The
Official Magazine.  Other publications such style="font-weight: bold;">MTV News called it, "…one of the
best examples of interactive entertainment to date."  style="font-weight: bold;">The New York Times has praised the
first episode's strength in storytelling saying, "style="font-style: italic;">…moments have more sadness and subtlety in
them than other games muster in 40 hours."



The Walking Dead:
Episode One – A New Day is set
in the world of Robert Kirkman's award-winning comic book series. 
Lee Everett, a man convicted of a crime of passion, has been given the
chance for redemption in a world devastated by the undead. 
Players will experience life changing events, meet new characters and
familiar ones from the original comic, and also visit locations that
foreshadow the story of Deputy Sheriff Rick Grimes. style="font-weight: bold; font-style: italic;">The Walking Dead
offers a tailored game experience – player actions, choices and
decisions affect how the story plays out across the entire series.



Episode One – A New Day is the
first of five monthly episodes of style="font-weight: bold; font-style: italic;">The Walking Dead
games series and is available for 400 Microsoft®Points on the Xbox LIVE
Marketplace for Xbox 360®, available now for $4.99 per episode on
PlayStation®Network, and is available as the first part of a five
episode season pass for $24.99 on PC and Mac from the Telltale Online
Store and other digital outlets.



The Walking Dead:style="font-style: italic;"> Episode One – A New Day is rated
'M' (Mature) for Blood and Gore, Intense Violence and Strong Language
by the ESRB.



For more information on the game, visit the official website, Facebook
and follow us on Twitter. For more information on The Walking Dead,
Robert Kirkman and all of his titles, visit href="http://www.skybound.com/">www.skybound.com.



About
Robert Kirkman



Robert Kirkman's success and passionate advocacy for creator-owned
comics led him to become the first person invited to become a partner
at Image Comics since the company's inception twenty years ago and he
formed his own imprint there, Skybound, in 2010.  Kirkman is the
creator/writer of the Eisner Award-winning style="font-style: italic;">The Walking Dead, long-running style="font-style: italic;">Invincible, all-ages style="font-style: italic;">Super Dinosaur, style="font-style: italic;">The Astounding Wolf-Man, and new
title Thief of Thieves, among
many others. Kirkman has earned the respect of the comic, writing and
television communities and topped the New York Times bestseller list
for graphic novels in 2011 and in April 2012, he took the top five
spots on both the hardcover and paperback lists. He's the
creator/executive producer and writer of the hit television show, AMC's
The Walking Dead, the
highest-rated basic cable drama of all time in the U.S, also an
international success in 120 countries and 250 million
households.  AMC just picked up Thief
of Thieves as a series with Kirkman serving as creator/executive
producer and writer.  www.Skybound.com
is your destination for all news and merchandise for Robert Kirkman, style="font-style: italic;">The Walking Dead and all Skybound
titles.



About Image



Image Comics is a comic book and graphic novel publisher founded in
1992 by a collective of best-selling artists. Image has since gone on
to become one of the largest comics publishers in the United States.
Image currently has five partners: Robert Kirkman, Erik Larsen, Todd
McFarlane, Marc Silvestri and Jim Valentino. It consists of four major
houses: Todd McFarlane Productions, Top Cow Productions, Shadowline and
Image Central. Image publishes comics and graphic novels in nearly
every genre, sub-genre, and style imaginable. It offers science
fiction, romance, horror, crime fiction, historical fiction, humor and
more by the finest artists and writers working in the medium today. For
more information, visit www.imagecomics.com.



About
Telltale, Inc.



Telltale is a leading independent developer and publisher of games for
every major gaming platform and is the pioneer of the episodic delivery
of digital gaming content. By developing games as series and
successfully releasing on a schedule, they create longer consumer
engagement than traditional games for each release. Founded in 2004 by
games industry veterans with decades of experience, Telltale has
quickly become an industry leader, establishing the model for
successful episodic game creation and digital publishing. Telltale has
sold more than 5 million episodes since 2005. Telltale's reputation for
quality has been established across more than 25 published releases,
winning numerous awards including, "Adventure Game of the Year"
accolades from publications such as IGN, PC Gamer, GameSpy, and
Adventure Gamers. Telltale has also been recognized by mainstream
outlets ranging from USA Today, to The New York Times and Variety.
Telltale is a fully licensed third party publisher on Xbox 360®,
PlayStation®3, and Wii and also publishes games on the PC, Mac, and
Apple iOS platforms. For more information visit href="http://www.telltalegames.com/">www.telltalegames.com.



© 2012 Telltale, Inc. THE WALKING DEAD is © 2012 Robert Kirkman, LLC.
Based on the Comic Book by Robert Kirkman, Tony Moore and Charlie
Adlard. Telltale and the Telltale Games logo are trademarks of
Telltale, Inc. All rights reserved.



All product titles, publisher names, trademarks, artwork and associated
imagery are trademarks, registered trademarks and/or copyright material
of the respective owners. All rights reserved.



"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or
trademarks of Microsoft Corporation in the United States and/or other
countries.



Press Release © 2012 Telltale, Inc.

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